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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q88-Q93):

NEW QUESTION # 88
A marketer wants to store all the attributes fora triggered send within a data extension.
Which configuration is required when creating the data extension for this triggered send information?

Answer: A

Explanation:
When creating a data extension to store all attributes for a triggered send, selecting the 'Use for triggered send' checkbox is essential. This configuration ensuresthat the data extension is specifically set up to handle triggered sends, enabling it to capture and store the necessary subscriber information and attributes associated with those sends. This setting activates the data extension for use with triggered send activities.
Reference:Salesforce Marketing Cloud Documentation - Triggered Sends


NEW QUESTION # 89
Northern Trail Outfitters (NTO) wants to grow its number of email subscribers.
Which action follows best practices to increasesubscribers?

Answer: C

Explanation:
Collecting emails at offlineactivities, such as in-store events or other physical locations, is a best practice for increasing subscribers. It ensures that the emails collected are from individuals who are genuinely interested in the brand and are more likely to engage with email communications. This method also helps to maintain the quality and relevance of the email list.
References:Salesforce Marketing Cloud Documentation on Subscriber Acquisition Best Practices


NEW QUESTION # 90
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

Answer: C

Explanation:
Reference: Salesforce Marketing Cloud Documentation on Account Send Summary Report


NEW QUESTION # 91
A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

Answer: A

Explanation:
To target a portion of the population within a filtered data extension, the marketer should copy the filtered data extension and then apply additional filter criteria. This approach allows for the creation of a more specific subset of the original audience, ensuring that the upcoming send reaches the desired segment without altering the primary filtered data extension. Reference:Salesforce Marketing Cloud Documentation on Data Extensions and Filtering.


NEW QUESTION # 92
Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake.
The marketing manager would like an email sent from journey as soon as the subscriber submits the form.
What should be used to enter this subscriber into a journey?

Answer: C

Explanation:
When a subscriber submits a form on a third-party vendor'sweb page, Salesforce Marketing Cloud provides a way to enter that subscriber into a journey through the API Event Entry Source. This entry source allows external systems to trigger a journey by making an API call to Marketing Cloud. The API Event is designed to accept data from external sources and initiate the journey, ensuring immediate response to the form submission.
References:
Salesforce Marketing Cloud Documentation on API Event Entry Source


NEW QUESTION # 93
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